Enhancing the Brazilian Shopper's Payment Experience

Problem Statement
Our project aimed to understand the payment method preferences of Brazilian shoppers. Initially, our system auto-selected the 1x installment option on credit cards based on previous shopper behavior. However, this led to an increase in canceled transactions and a decline in completed purchases due to the inability to change the preselected option, highlighting a mismatch with shopper preferences.

Research
We investigated whether maintaining the previously used payment method was beneficial or if allowing shoppers to choose their payment method afresh for each transaction would be more effective. The focus was on adapting the checkout page to better align with the shopping habits of Brazilian consumers.

Proposed Solution
We modified the checkout page to offer more flexibility in payment options, allowing shoppers to select their preferred payment method for each transaction. This adjustment aimed to resonate with the native shopping behaviors and preferences of Brazilian shoppers.

Conclusion
The changes led to a 40% increase in successful purchases, boosting revenue and average order value. This improvement in the checkout process demonstrated that flexibility in payment options is crucial for enhancing the shopping experience and increasing transaction completion rates. The tailored approach towards payment methods significantly improved user satisfaction and financial outcomes.